Whiteboard//Session: How Digg works

digg-logo.gifMy latest MarketingProfs Whiteboard//Session video looks at how Digg.com works as a community to add value and filter news.

Last Friday I took an Inside//Out look at social news community Digg.com by showing you what it looked like and went over the key functionality. In this edition of whiteboard session, I want to dig (pun intended) into how the system works as a community to add value to the users.

This functionality has been copied by many sites (Netscape.com was and recently shifted away from it) and is a good model to keep in the back of your mind for the future.

If you know of any topics, acronyms, technobabble or other sites you would like to see covered in a future post, please drop me an email.


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Whiteboard//Session: What is RSS?

rss-icon.jpgDon't you hate when a new acronym arrives on the scene? RSS is a term that is confusing to most non-technical people, but when you break it down it's very simple. RSS stands for Really Simple Syndication.

This is also the first video that I am doing in association with the great folks at MarketingProfs. My goal is to reach as many marketers as possible to evangelize new media and demystify technology. MarketingProfs provides an outstanding platform to do this. You'll notice the new title screens on these videos and you can look for more in the coming weeks and months. Also, Ann Handley informed me that I have the distinction of being the first person (not clipart/stock photo) to grace the home page of MarketingProfs. I am really honored!

Key takeaways:


  • It really is simple
  • RSS allows news to be delivered in near real-time
  • Eliminates the need to go out to sites to see what's new or changed
  • RSS drives blog feeds and podcasts (video and audio)
  • RSS readers aggregate multiple feeds in chronological order to make consumption easier

If you have any topics or technobabble that you would like to see me cover, drop me an email or leave a comment!


iTunes.jpgTo help you stay on top of what is happening and to filter myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes and get updates in real time.

podcast-logo1.gifIf you use another reader/podcatcher you can grab my podcast RSS feed here.


You can always watch this and other Techno//Marketer videos on your video channel of choice:

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Whiteboard//Session: What is AJAX?

Picture 15.pngNot a day goes by when I don't see complex technical terms thrown around in media press or on blogs. I often wonder if the average marketer knows what half of these terms mean. This new series is aimed at graphically illustrating (this is where the whiteboard comes into play) complex terms in ways that normal, non-geek people can understand.

In this installment, I take a look at AJAX. This is a huge Web2.0 buzzword that you hear all the time, but do you really know what it means? It's actually quite straight forward from a marketing point of view.

AJAX Stands for Asynchronous JAvasript and XML. As a marketer you don't need to know about Javascript, which is a programming language, nor do you really need to know about XML, which is a data storage standard. The Asynchronous part is what is interesting. This allows web pages to behave in a more dynamic, application-like manner. Google's Reader, Mail and Documents all work with AJAX to make them work more fluidly for the end user. Data is transmitted and stored via XML behind the scenes to enable this process to happen.

This is also responsible for the so called "death of the pageview". Pages don't need to reload to get content thereby eliminating impressions. Check out the video for a tutorial on what AJAX is from a 30,000 foot, marketing centric view.


[Feed readers please click through to the post if you cannot see the video.]

Key takeaways:


  • AJAX allows technology to get out of the way of the end user
  • UX is improved through more dynamic, application-like interfaces
  • This idea is a driver behind Web2.0, but has been around for a while
  • Microsoft has their own version of AJAX called Atlas (same principle behind it)
  • AJAX bridges the design/UI field and the technical/integration field to make the users happier
  • Less pages to load means less impressions hence the death of the pageview
  • Major companies are using AJAX to design more responsive, rich interfaces than is possible in Flash

Is there a term that's confusing you? Do your tech guys like to show you up and you want a little revenge? Email me or leave me a comment with the terms/ideas/buzzwords that you would like to see explained in a future post. Also, let me know if you have ways you think I can improve on this concept.


iTunes.jpgTo help you stay on top of what is happening and to filter myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes and get updates in real time.

podcast-logo1.gifIf you use another reader/podcatcher you can grab my podcast RSS feed here.


You can always watch this and other Techno//Marketer videos on your video channel of choice:

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