Apple and Nike are set to release Nike+, a shoe/sensor/receiver that allows a Nike+ shoes to wirelessly transmit workout data to a receiver attached to an iPod Nano. The information will update in real timeand include information like distance, pace, etc and it will even be able to give audible feedback. More Nike+ products should roll out over the next couple months.
Apple's 'competition' in the MP3 player category are starting to get desperate as evidenced by SanDisk's recent iDont campaign. The premise of the campaign is to try to influence would-be iPod purchasers that doing so would make them like like sheep in a herd. What I don't think they really "get" is that owning an iPod is cultural. It's being independent and owning a small piece of art that works exactly like it should. Creating a nicely designed package (which SanDisk's alternative is not) is not impossible, but it's more than that. It's being part of something...a community of people who act and think independently. This may effect some disheartened Dell DJ owners who tell themselves their DJs are just as good as an iPod, but you don't see those people showing their devices off to friends or following Dell DJ news.
On May 19th, Apple will unveil its newest Apple store in New York City. This one is a little different though. The store is actually below ground, with a three story glass cube jacketing the entrance a la the Louvre's glass pyramid. The subterranean nature of the store isn't the only thing that is special about this store. It will also be the first Apple store to be open 24 hours. Fitting for the city that never sleeps. I will, however, be interested to see what their 4am sales look like.
Technorati Tags: apple
Creative, in a lame attempt to take on Apple, is trying to effect Apple's supply chain as it cannot create more demand for its products. I came across this hilarious take on real story.
Apple today has unveiled its much anticipated MacBook line of laptops to replace the iBook. The initial introduction looks like three laptops; 2 in white (low and mid level) and 1 in black (high end). Pricing ranges from a reasonable $1099 to a 'why don't you just get the MacBook Pro if you're spending this much' $1499.
BitTorrent has been around for a while and is an alternative method of file transmission through a dhttp://www.blogger.com/img/gl.link.gifistributed network. Warner Brothers has announced a plan to distribute movies through BitTorrent and there are rumors of Apple including BitTorrent-esque technology as a staple in an upcoming release of OSX. This trend is geared around distributing content in alternative, lower bandwith (read lower cost) methods while giving users the 'on-demand' experience they require. Consider YouTube.com's ~$1M per month bandwidth charges according to Forbes. BitTorrent could save the company considerable amounts of money.
Urge, a new download subscription service from MTV and Microsoft, has just officially been announced. Will stay tuned to see how this is adopted, if at all, and how iTunes reacts. Probably a smart move from Microsoft to latch on to the hip, cool MTV brand.
Apple Computer won its court case against Apple Records (aka The Beatles) allowing it to use the Apple logo in conjunction with the iTunes music store. The dispute was related around a 1991 settlement where the two companies decided not to cross into each other's line of business. Apple Records claimed that the use of the logo on the iTunes music store was too close to home. Apple Records says they will appeal, but it seems pretty obvious. Unless Apple starts producing its own music this should be a non-issue.
Apple has just released their new ad campaign geared at acquiring more followers through a clever series of ads. The key issues, outside of security, are right on the money. Per security, it's only a matter of time before Macs become the target of more and more attacks. Hopefully Apple is ready to respond.