You have undoubtedly heard about Google and Bing announcing partnerships with Twitter/Facebook/et. al. to include real time social media results into their search indexes. However, even if you did hear about it, I think few people have seen what it looks like in Google's environment, so I recorded this short video for the search term "Copenhagen". Have a look. (Bing takes a slightly different, segmented approach.)
- These results are pulled into the first page of Google, there are substantial reputation issues to consider
- These updates are not listed like other webpages/fan pages/primary Twitter accounts, they are in a separate area on the page (fairly contained...for now)
- The searcher will see what is hot at that point in time
- It seems like this would be very susceptible to fraud and Tweet bombing, would love to get your opinion on that
What does this mean for you and your brand(s)? How are you preparing/sharing and engaging around this? One of the keys to social media gaining the traction it has is its uncanny way of tapping into the power of search and this is taking that to the next level.
Let me know what you think.
[UPDATE 12/11]: It seems that Yahoo has also added in-line Tweets to search results. This model pulls in three recent (not sure the exact algorithm here) Tweets to the bottom of the result page. Screenshot below.
|If you liked this post, you can subscribe to the Techno//Marketer RSS feed in your reader or sign up to get updates FREE by email.|