I was flipping through the Economist the other day (because it exhausts me to try to actually read the whole thing) while I was on the plane and came across this insert in the magazine. I found it quite interesting and wanted to get your take.
The point of the service is to send a text message to receive alerts when the print publication is hitting newsstands. It's an interesting idea in the promotion of print with digital platforms. Obviously the content strategy is to release at the stands first and then online to keep print subs up.
What do you think of this? Would you sign up? Would you want this service for other printed materials? There are a number of magazines that I read but don't subscribe to for which this is an interesting idea.
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