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The Face of Facebook Global Report - Q1 2009

C50791CC-025A-467E-8A51-5144D7AD930D.jpgWelcome to my Q1 2009 Global Trend report for Facebook. I prepare this quarterly look at Facebook to help you visualize patterns in the community and have a realistic view of the population free from marketing hyperbole.

As always, I use the data that Facebook provides directly from their advertising management system. Actual numbers may be larger, but we're marketers and these are the people who can be marketed to. Each country's data includes all age ranges. The data compares the populations at the end of Q4 2008 to the same population's numbers at the end of Q1 2009.

Key Takeaways:

  • Large gains in western Europe and the Pacific Rim
  • In total Facebook has 183,771,740 worldwide users as of the end of Q1 2009
  • The U.S. only makes up 1/3 of the total Facebook population
  • The Philippines and Indonesia has massive gains of over 160% from Q4
  • The Czech Republic, Slovakia, Ecuador, Macedonia and Oman all had greater than 100% gains from Q4
  • Nearly 40% of the population of Iceland is on Facebook
  • 30% of the total population of Canada, Denmark and Norway are on Facebook
  • The U.S. (14.4), Italy (2.91), UK (2.85), France (2.47), Turkey (2.18), Spain (1.67), Indonesia (1.46), Argentina (1.15), Colombia (1.10) and Australia (1.08) had gains of over 1 million users in Q1 2009

Top 25 Countries by total users

Top countries (in order greatest to lowest): US, UK, Canada, Turkey, France, Italy, Australia, Chile, Colombia, Spain, Argentina, Denmark, Sweden, Belgium, Hong Kong, Norway, Mexico, Germany, Switzerland, India, Greece, Finland, South Africa, Indonesia, Israel

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Top 25 countries by highest % of total population on Facebook

Top countries (in order greatest to lowest): Iceland, Norway, Denmark, Canada, UK, Chile, Australia, Hong Kong, Singapore, Sweden, Belgium, Luxembourg, Finland, USA, Switzerland, New Zealand, Bahamas, Malta, Puerto Rico, Cyprus, Turkey, Italy, Israel, France, Ireland

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*Note: This chart uses the total population of each country (not the online population)

Top 25 largest Q1 percentage gains

Top countries (in order greatest to lowest): Philippines, Indonesia, Czech Republic, Slovakia, Ecuador, Macedonia, Oman, Portugal, Romania, Brazil, Taiwan, Lithuania, Austria, Bulgaria, Paraguay, Kenya, Ghana, Hungary, Netherlands, China, Russia, Spain, Tunisia, Thailand, Vietnam

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Top 25 largest total population gains

Top countries (in order greatest to lowest): US, Italy, UK, France, Turkey, Spain, Indonesia, Argentina, Colombia, Australia, Venezuela, Germany, Mexico, Canada, Philippines, India, South Africa, Belgium, Egypt, Greece, Sweden, Norway, Malaysia, Singapore, Chile

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Raw country population data for Q1 2009

Country Q1 2009 Q4 2008
Argentina 3,406,520 2,254,200
Australia 5,412,300 4,327,920
Austria 462,540 258,780
Bahrain 66,340 50,660
Bangladesh 284,660 198,780
Belgium 2,150,920 1,666,340
Bolivia 251,820 184,920
Bosnia 288,880 198,660
Brazil 392,840 209,100
Bulgaria 244,480 136,980
Canada 11,552,120 10,851,420
Chile 4,441,640 4,152,060
China 375,200 220,620
Colombia 4,743,920 3,636,320
Costa Rica 116,140 73,100
Croatia 598,320 491,240
Cyprus 134,260 109,420
Czech Republic 433,700 176,660
Denmark 2,060,440 1,778,440
Dominican Republic 163,060 115,680
Ecuador 201,320 130,860
Egypt 1,270,520 821,760
El Salvador 90,580 67,360
Finland 1,032,140 920,960
France 9,072,360 6,595,300
Germany 1,970,740 1,255,480
Ghana 93,160 53,880
Greece 1,348,920 1,000,320
Guatemala 127,880 93,960
Honduras 72,780 54,180
Hong Kong 1,706,780 1,456,740
Hungary 154,840 90,260
Iceland 148,380 120,520
India 1,602,860 1,072,080
Indonesia 2,358,400 898,360
Ireland 594,640 401,280
Israel 1,028,140 895,520
Italy 8,499,940 5,582,980
Jamaica 91,960 64,780
Japan 314,700 213,420
Jordan 317,800 266,700
Kenya 227,160 130,920
Kuwait 142,620 105,160
Lebanon 441,380 414,240
Lithuania 75,280 41,800
Luxembourg 94,780 87,400
Macedonia 140,000 78,180
Malaysia 1,183,860 851,240
Maldives 41,320 33,880
Malta 65,040 45,820
Mauritius 81,280 57,060
Mexico 2,141,500 1,439,580
Morocco 487,000 369,660
Netherlands 602,280 351,540
New Zealand 738,620 534,320
Nicaragua 43,920 29,560
Nigeria 331,240 212,780
Norway 1,795,040 1,455,080
Oman 35,600 24,240
Pakistan 546,360 376,800
Palestine 89,320 69,660
Panama 279,180 236,200
Paraguay 33,960 19,200
Peru 455,700 295,620
Phiilippines 1,030,340 390,700
Poland 300,880 194,960
Portugal 168,900 84,760
Puerto Rico 636,660 541,640
Qatar 98,020 67,840
Romania 108,460 56,300
Russia 203,180 122,780
Saudi Arabia 448,240 325,860
Serbia 753,720 557,480
Singapore 1,038,620 740,220
Slovakia 290,560 138,120
Slovenia 271,440 184,120
South Africa 1,406,120 920,860
South Korea 161,100 113,940
Spain 4,266,660 2,591,640
Sri Lanka 210,820 154,780
Sweden 2,043,980 1,697,100
Switzerland 1,382,540 1,122,900
Taiwan 205,060 112,840
Thailand 273,780 168,840
The Bahamas 54,300 43,900
Trinidad and Tabago 177,980 136,080
Tunisia 392,220 239,600
Turkey 10,105,380 7,924,640
UAE 593,560 485,540
UK 17,781,800 14,922,560
Ukraine 65,440 41,400
Uraguay 292,360 198,160
USA 56,462,020 42,017,280
Venezuela 2,732,860 1,872,840
Vietnam 63,360 39,120

Does anything surprise you on this? Anything else you would like to know?

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