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Marketing imperatives for 2009 (free eBook)

AEB6B71C-CCA7-4F88-BD8A-42352B2099D8.jpgMy good friend and blogging role model Valeria Maltoni has done it again. Valeria has created a free eBook written by 12 marketers (myself included) about our execution imperatives for 2009. There are some new voices and fresh thinking inside and is absolutely worth a read.

Here are some quotes from the book and links my fellow co-authors:

  • "Basic metrics you can initially use to match up before, during and after sales deltas are frequency, reach, and yield"
    - Olivier Blanchard, The Brand Builder, @thebrandbuilder
  • "There are three imperatives for execution programs in 2009 - start with measurement, create content for the open Web and for mobility"
    - Matt Dickman, Techno//Marketer, @MattDickman
  • "The foundation and core of what social media is, consists of the five C's. Conversation, community, commenting, collaboration and contribution"
    - Mike Fruchter, My Thoughts on Social Media, @Fruchter
  • "With social media as a platform for participation, people can behave the way they were hardwired to behave in the first place - humanly, tribally"
    - Fancois Gossieaux, Emergence Marketing, @fgossieaux
  • "Social media enhances marketing efforts as an additional indirect communication channel"
    - Beth Harte, The Harte of Marketing, @BethHarte
  • "Companies with greater social intelligence have stronger bonds with employees and customers, and that translates into revenue"
    - Lois Kelly, Beeline Labs, @LoisKelly
  • "Change ensures our own livelihoods - new opportunities and trends to capitalize upon, unique products and profit centers that merit development, robust innovation to leverage"
    - Christina Kerley, CK Epiphany, @ckepiphany
  • "Social media interaction allows us to have… well, interaction with our customers. It lets us see them as people instead of statistics and it lets us hear their voices"
    - Jennifer Laycock, Search Engine Guide, @JenniferLaycock
  • "Goals absolutely must be built on business objectives"
    - Amber Naslund, Altitude Branding, @AmberCadabra
  • "A proper social media education is more than just learning new tools. The most important lesson we can impart is the necessity to think 'humans'"
    - Connie Reece, Every Dot Connects, @ConnieReece
  • "Social media isn't causing problems, but it is revealing them. And the problems aren't new; they've been around for a while"
    - Mike Wagner, Own Your Brand!, @bigwags
  • "The secret of success in social media is a product or a service that people actually like and use"
    - Alan Wolk, The Toad Stool, @awolk

Take a read and let me know your thoughts. What are your execution imperatives for 2009?

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