Talking about micromedia with eMarketer
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I've got Seoul

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Next Sunday morning I leave for Seoul Korea to speak at the IDG Next Generation Marketing Conference. I'm giving the opening keynote address on the topic of global marketing trends and then moderating a panel discussion with peers from YouTube, Microsoft, Chiel Worldwide and MTV. It's going to be really fascinating to talk to people there and see how social media is taking hold. There is a huge interest in "web2.0" at this conference and I am interested to uncover if the definition changes on the other side of the globe.

Korea is one of the most connected countries on Earth and I will be paying particular attention to the state of mobile marketing/technology and adoption of social media across countries. I'm going to do a lot of video and take a lot of photos and turn the blog into a real journal over the course of next week to share as much as I can about the culture and the shape of marketing there. It'll be a bit of a time difference (14 hours ahead of US eastern time) so bear with me.

If you have questions or are curious about anything in Korea related to marketing or technology let me know and I'll help you out. If you happen to read this blog and you live in Seoul let me know and we can meet up.

* Photo credit Tyler Durden


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