Making Microsoft more personal
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More on the new Microsoft ad

I posted the new ad from Microsoft last night as soon as it came across my YouTube filter. Like it or not, it's working. I just pulled this chart from Nielsen's BlogPulse site looking at the blog chatter between Microsoft and Apple.

20080905142731TnaL35AkH3tvtwRdHLJH.png

Note that the only point where Microsoft passes Apple is yesterday's ad release. I think if you are Microsoft looking at the results from an ad that is solely created to create conversations, you have succeeded. How would you try to measure the value of the conversation online? What metrics or formulas have you seen?

The challenge for Microsoft and their agency is how they follow up in act two.

Make sure you weigh in on the ad by voting below:


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