Video week day 4; distribution
Inside//Out: Cuil

Video week day 4.5; pioneers and visionaries

As I prep the final video installment in video week here on the blog I wanted to share some shining examples of video at its best. The following should serve as examples of what to consider when you look at the power of video and what it brings to the table from an informational, branding and education point of view. Enjoy.

Gary Vaynerchuk - Wine Library TV
If Gary doesn't make you want to get up and create video content then you may be hopeless. His enthusiasm is off the charts, his knowledge of wine is incredible and the content follows suit. He has created an empire in the wine industry, his posts average 200-300 comments and people love him. His honesty and authenticity should serve as role models for us all.

Ask a Ninja
Yes this is more comedic, but these guys have created a character, a loyal following and a merchandise business to back up the demand.

BlendTec - Will It Blend
Will It Blend is one of the best examples of a company realizing the potential of the video space, choosing to fully engage in a valuable way and letting the conversation happen organically. BlendTec makes a line of high-end, powerful blenders. They're so powerful that you can blend everything from a leaf rake to a crowbar to an iPhone. They stay extremely relevant by looking at trends in social media and creating content around it. When Weezer's "Pork and Beans" video took off on YouTube, BlendTec created a video.

BMW - BMW Films
This is from a few years ago, but BMW's creation of webisodes to promote their cars in the format of short films took the Web by storm. This video featuring thier M5 sedan and Madonna was the most popular. It's engaging, showcases the product and is absolutely memorable.

BMW - GINA concept car
Not to harp on BMW, but they absolutely grasp the power of video. While most companies hide their innovations and forward thinking, BMW uses video to position themselves as thought leaders and true innovators. Check out this video featuring their new concept car, GINA. Do you hide your innovations or showcase them?

These are just a few examples, but I hope they bring you inspiration in your thinking about video as a viable, powerful medium.

What companies are doing video that you enjoy or get value from? Let me know!

If you missed the first videos in the series you can find them here:


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