I promised early on with this blog not to talk very much about my work, but I do make exceptions when I think it will add value for you. Within Fleishman-Hillard there is a group of very talented folks in our Next Great Thing (NGT) practice who focus on youth and mobile marketing. It's amazing to have this group as a resource as both of these topics are, and will continue to be, crucial for PR and marketing practitioners to understand in the coming years.
Today, the NGT group released their spring 2008 youth trend report. The group works with young tastemakers around the globe to stay ahead of the curve. Some of the topics in the report include open source thinking, reflex in interactions, individualism, evolution of the language, the importance of RSS, in-game advertising and engagement marketing.