Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an email or leave a comment on this post. I want to make this as beneficial for you as I can.
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Inside the video:
- Google is going to start including blogs in their universal search in a few weeks which will give even more value to blog content in the index. Jim Kukral has a post on this too.
- Steve Rubel thinks that Google's new Knol wiki service will kill Wikipedia. With Google's might behind it, it just may.
- In the battle for social network platform suppremacy, chalk one up for Facebook this week. They've opened their platform to other networks to allow them to hook into Facebook functionality. This competes directly with Open Social. Bebo made the first move, but we'll have to see who else jumps on.
And in other news:
- Doug Meacham no habla Espanol. Too bad Enterprise didn't know that.
- Seniors are flocking to the Nintendo Wii as a great way to stay engaged with grandchildren and stay active.
- Burger King's new Whopper Freakout video has gone viral. Great concept really let people sell the product for them.
- A job description at Apple (one way people figure out what the secretive company will do next) is looking for a Microsoft Exchange sync expert supposedly to bring more support to the iPhone. Could make the iPhone a real corporate contender if it happens.
- Mark Goren has a nice post on the great agency debate.
- Very nice to see Dell offering, and posting about, hardware recycling. This post covers a Seattle pickup of 275 tons of equipment.
- Johnny Vulkan from Anamoly has a nice write-up in BusinessWeek on the year of advertising in review.
- Reports are still coming in that T-Mobile has cut off access to Twitter from its devices. Will keep an eye on this.
- Webkinz came under attack from watch groups when it tried to run an ad for Alvin and Chipmunks. It took the ad down and apologized.
- Andy Beal's 10 questions to ask before starting a social media marketing campaign is a must read for any marketer.
- Chris Brogan tells us why marketing is not social media and social media is not marketing. He makes some good, compelling points.
- Blogger opens access to OpenID. Could be a banner day to push adoption of the misunderstood service.
- Lewis Green poses the risk/reward question for companies looking to dip their toes into social media.
- Opera, the biggest browser you never heard of, brought anti-trust claims against Microsoft. Microsoft has now responded.
- And the word of the year is....w00t! Not sure this was worthy, but if you don't know this is usually an exclamation of excitement in the gaming community.
- Paul Herring points out the new, animated Apple ads for Christmas.
- Amazon released their new SimpleDB service to take on Microsoft SQL, Oracle and MySQL on the database front. This hosted service could simplify and speed up database queries around the net.
- If you're new to blogging, or even if you're not, this post from Darren Rowse gives a great plan to organizing and creating content.
- Are you bored at work? Want to rant about it in an anonymous environment? Check out BoredAt.
- Desktop RSS reader NewsGator received $12 million in funding.
- Microsoft launched mobile ads for their MSN Mobile network. Look for a lot more moves like this by major players in the coming months.
- 50 Cent wants you to steal his music. He definitely gets it.
- As Twitter's popularity picks up, it's a lot more distracting as some people are noting. Groups are long overdue on the service.
- Speaking of Bebo, it's not in the top 10 social networks. Check out this chart to see who is.
- Karl Long pointed out a very interesting fact from a recent MPD report that 63% of Americans play video games. Think about the implications here.
- Google Maps is adding comments and ratings to get more social.
- Scoble is leaving PodTech for a yet-to-be-determined company. Fast Company is named as one contender. I wish him luck.
- Ike Pogott asks if astroturfing is in our DNA. What do you think?
- David Armano looks at why Twitter is picking up steam. Jeremiah Owyang is driving quite a bit of this growth himself.
- Mack Collier has a nice post about how Facebook may have lost its way.
- MySpace and Skype have officially partnered. This has been a long-rumored deal.
- David Reich looks at the NYTimes.com's 64% readership growth.
- Another RSS reader has received funding. Look for Fav.or.it to launch soon.
- Why don't you put your fire extinguisher on your kitchen counters? Probably because it's ugly eh? No more. Take a look at this.
- Greg Verdino penned his seven trends that defined 2007 and he left the last one open for us to decide.
- Jeremiah looks at LinkedIn's new open API and what it means for the industry.
- Valeria Maltoni explains why the agency model is due for a revamp and how to help.
- Facebook now has 10,000 applications built on their platform. Some are hot, some are duds.
- Justin Smith at Inside Facebook looks at 24 ways to market your brand inside Facebook.
- One of the best posts I've read in a while came from David Armano on the Critical Mass blog. Check out his look at how digital agencies can get in on higher level brand messaging.
- ESPNU is empowering college sports fans to connect and share info.
- Erick at TechCrunch looks at Google's OpenSocial and why it's not yet really taking off.
- Verizon has announced that it will support Google's Android platform.
- Text messaging turned 15 last week. The first message was sent on the Vodafone network and said "Merry Christmas"
Top Five Web2.0 Movers of the Week (using Alexa data)
Top Ten Marketing Blogs from Viral Garden
- Seth's blog
- Duct Tape Marketing
- Search Engine Guide
- Daily Fix
- Logic + Emotion
- Brand Autopsy
- The Engaging Brand
- Influential Marketing
- Drew's Marketing Minute
- Diva Marketing
View the top full top 25
Top 5 "Viral" Videos This Week
- Here comes another bubble
- Sex and the City Trailer
- Straight No Chaser - 12 days
- Lost Season four trailer
- Led Zepplin O2 Arena
Honrable mention: Tay Zonday (the "Chocolate Rain" guy, has this new Dr. Pepper commercial. Added to YouTube on November 28, 2007 and has nearly 1.3 million views. His original video is nearing 12 million views. Here is the commercial.
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