I saw this video on the Strobist blog. It's a great speech by commercial photographer Chase Jarvis at a NYC Photoshelter meeting. (I am an amateur photographer always looking to learn more.) His talk about the world of photography 2.0 echoes what is happening in the marketing industry. In fact, it shows the breadth of how these tools and networks we're creating to connect individuals are impacting the world at large.
Here is Chase's video (this is 55 minutes long, but worth the view):
Chase outlines some "universals" in his presentation. Here they are and how I think they apply to marketers around the world:
- Hard work: This is a given. Hard work and experimentation is the only way to get ahead. Some parts of Web2.0 enable laziness, but the people who put there head down and work hard will leap ahead.
- Passion: This is the crucial ingredient for me. If you work hard for something you're not passionate about, you're not getting ahead you're losing. Find your passion and use the technology to convey and leverage it.
- Personal style: This does apply to marketers. It's called branding. For marketers, this is the personal interaction, the support, the design, the UI, the logo, etc. It all comes together into a personal style.
- People: The core of business and certainly of Web2.0. The community, the U in UGC and the social networks are all made up of people. Take this away and there is no 2.0.
- Business: To me this gets to the business models. You have to have a knowledge of what makes business work. It's the only way you can turn that on its head, re-invent everything and change the world.
- Unconventional: Another tenet of Web2.0. Things that were unconventional a couple of years ago are mainstream. It's all about looking for the next unconventional thing to think about.
- Give Back: I love this. Giving back is something I practice on and off line. There are lots of ways to give back. Join an organization, donate money, donate time, become a mentor or use a forum like blogging to share what you know to make the whole community smarter.
Besides the DJ he has live mixing during his speech (phenomenally cool), I think Chase really gets the 2.0 movement. He's all about sharing what's made him a success and in turn is helping the next generation. He's not afraid of sabotaging his business, because he's using pieces of Web2.0 to be seen as a thought leader and visionary. Once somebody reaches that level, people turn to them and engage them MUCH more often than another person who holds their information tight to their vest.
Share, learn, grow. That's Web2.0. (And photography 2.0 too.)