links for 2007-08-29
Video marketing overview, why pre-roll must die

Google's community-powered video

A while back I wrote about Google's call for submissions for a short video promoting their GMail product. Each person had to submit a clip where the GMail icon travelled from one side of the screen to the other in order to patch them all together into one continuous handoff. The concept is old, but the community-powered nature makes it intriguing at the very least.

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