A while back on my trip to NYC I met Mark Goren (this photo is of CK and Mark at that event). We hit it off and have a lot in common with where we are in life and our interests in marketing. I was honored when he asked me to do a guest post on his blog in part of his Question A Day series.
Without further ado, please head over to Mark's blog and check out my take on the answer to the question "What does interaction rate tell me about the impact of my rich media campaign?". Enjoy!