CK has a great post on the Marketing Profs Daily Fix Blog about the re-invention of Ozzfest. Ozzfest is a summer concert tour launched by Ozzy Osbourne and his wife Sharon. What's different about it this year? The concert is free to fans, all 25 dates. How Concert 2.0 of them.
This fan-focused structure puts the burden of the event on the sponsors and not on the fans themselves. What a great idea to show the people, who buy the music and the merchandise, how valuable they are to the bands. Can you imagine these dates wouldn't sell out in a heartbeat? All of the merchandise sales and vending will still be in place so they're still making money.
Click here to read more on the Daily Fix Blog.