Om Malik, Internet visionary and pontificator, posted a marvelous entry on his blog Gigaom.com today. At the end of Steve Jobs' keynote address, he stated that from this point forward, Apple would drop the 'Computer' in 'Apple Computer Inc.' and henceforth be referred to as 'Apple Inc.'.
As Om states, this is Apple's final and resounding move to become a consumer electronics company and not a computer manufacturer. Other news sources and bloggers wondered where the *mac* part of Macworld has gone. Well, Apple has moved beyond the Mac. Far beyond hte Mac that we all think of today. But why does that have to be? This new iPhone device runs OSX, and does all of the major things that my Macbook Pro does. Maybe we just need to re-define what a Mac is and usher in this new era with more spectacular products and software to extend them to more and more users.